In large organisations with international divisions, effective communication becomes even more significant. The BT Group draws on in-house expertise in conferencing to achieve key business objectives through effective communication with staff at all levels, in many different locations.
When information that affects everyone in BT needs to be conveyed, it can now be done quickly, simply and cost-effectively via this booked conferencing service. Despite the fact that BT people are found all over the globe, teams outside the UK can receive the information simultaneously, without the cost and disruption of travelling to a central location.
Recent large-scale announcements the company has made include the communication of the BT business strategy and the Chairman's statement on the BT Pension Scheme. These have involved both verbal and visual components, using the service's web conferencing tool to display slides, which are then explained.
Jeremy Thorp, a BT Group communications consultant, comments: "BT Premium gives the senior management team the opportunity to reach all staff, and to interact with them through question and answer sessions, in a way that would not otherwise be possible. The employees only need access to a telephone and an internet-enabled PC, so can join a call from the office, the home or in the field."
By pre-booking the service, line availability is guaranteed and participants can dial in using a unique pin code for added security. BT Premium is ideal for investor relations reports, company announcements, seminars, mass communications, training courses and financial reviews, ensuring that important information is delivered to the widest possible audience for instant and interactive response.
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