Mediaplex UK Webinars

Pioneering Training with
BT’s Live Meeting Service

Mediaplex is a wholly owned subsidiary of ValueClick Inc., one of the world’s largest integrated online marketing companies. Mediaplex specialises in providing intelligent technology solutions including adserving and multi-channel tracking for advertisers and agencies, enabling easy management and tracking of online marketing campaigns. Central to Mediaplex’s success in all countries, is their ability to showcase their online solutions and bring them to life. Prior to the introduction of BT Conferencing’s solutions, in the UK this meant technical and sales personnel had to contend with face-to-face demos and presentations, which often required a lot of time spent off-site which then posed a resource burden.

Extending marketing reach

In May 2006, BT Conferencing’s MeetMe and Live Meeting services were implemented throughout the company on an ad hoc basis. However since fully embracing the service in January this year, the project has already seen vast improvements. According to Sanjay Vasdev (Senior Product Specialist, Mediaplex UK) – these conferencing services have "allowed us to reach our customers in a new efficient and cost-effective manner. As our product is an ASP web-based solution for ad serving, search and email marketing, Live Meeting presents an ideal service for showcasing the interface and its various attributes in a browser window."

Sanjay and his teams are using BT’s Live Meeting services 4 – 5 times a month for targeted training to mass audiences. Live Meeting enables them to carry out an interactive web broadcast whilst at the same time offering attendees the option to ask questions online via the Live Meeting console. As well as targeted training, Sanjay is also able to run product demos to Mediaplex prospective customers. In short he told us, “BT Conferencing enables us to market our products effectively and gain competitive advantage through raising awareness of our USPs”.

Extending global reach

Customers can sometimes be resistant to new methods of sales and training. However, not only has Live Meeting helped make Sanjay and his team’s roles easier, but he also told us "Our audience has been receptive to this medium saying it is reliable and has negligible latency issues. We have also been able to extend our reach on a pan-European scale with many of our French and German clients frequently logging in to a scheduled webinar or targeted training session".

Save money. Increase Revenue

One of the key benefits of conferencing is the money saving aspect. We asked Sanjay if conferencing helped Mediaplex to save money and the answer was a resounding yes. "We achieve tangible savings in time and the cost of client-travel. Having the ability to train our clients with this tool allows us to shift all our resources in the most effective way for all our clients".

Live Meeting adds an interactive, visual element to your calls. It enables you to share and amend documents in real time, or even present Powerpoint slides to remote audiences – all you need is an internet enabled PC. Live Meeting is also fully integrated into Outlook which means you’re only one click away from easily arranging your web conference. If you need to speak to someone about your meeting requirements, please contact your BT Conferencing Account Manager directly or contact our Helpdesk.

Freefone: 0800 61 62 62
International: +44 20 7298 4055 option 5

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